The Psychology of Marketing

• Have you ever wondered why some businesses seem to persuade customers effortlessly - while others struggle to make a sale?

• Do you constantly struggle to get your customers to say "yes" to your products and services?

What you need - is an understanding of influence and how the human mind makes buying decisions.

If you want to use ethical influence and psychological sales triggers to grow your business …

You've come to the right place.

Understanding your customer's decision-making process and the psychological triggers that influence their behavior - can dramatically increase your sales.

Learning about the 5 steps of the customer decision-making process and how it works with Maslow's Hierarchy of Needs - can take your business to the next level.

Our online video course, Ethical Influence, teaches you how to do all this and more.

In Ethical Influence, you will learn about various psychological triggers, such as:

• Endowment Effect
  
• Reciprocity
  
• Consistency
  
• Loss Aversion
  
• Scarcity
  
• Social Influence
  
• Mere Exposure
  
• Decoy Effect
  
• Framing Effect
  
• Fewer Options
  
• Cognitive Dissonance
  
• And many more …
  

These triggers are proven methods for influencing customer behavior and increasing sales.

By the end of this Ethical Influence course, you'll be able to:

• Recognize the importance of psychology in marketing and advertising.

• Explain Maslow's hierarchy of needs and how it relates to marketing.

• Describe the customer's decision-making process and how marketing tactics are used to meet needs at each step of the process.

• Select from a toolbox of proven, ethically sound psychological tactics commonly used to drive sales, brand, and meet customers' needs.

• Identify relevant psychological tactics that can meet your own customers' needs at each stage of the decision-making process.

• Plan your next steps to get started in implementing at least 3 tactics in your business.